Job Descriptions

See where your role fits on the board.

Account Manager/Director

An account manager/director is responsible for achieving the client’s strategic brand objectives and supporting the development of marketing plans through the planning, coordination and implementation of marketing programs on behalf of client-side customers. Account managers ensure campaigns are implemented on time and within budget. An account supervisor provides expertise on program strategy and oversees program execution. Account directors often have new business development responsibilities as well.

Art Director

The art director establishes the conceptual and stylistic direction for all design staff and orchestrates their work, as well as the work of production artists, photographers, illustrators, prepress technicians, printers and anyone else who is involved in the development of a project. The art director generally selects vendors and, if there isn’t a creative director on staff, has final creative authority.

Account Manager/Director

An account manager/director is responsible for achieving the client’s strategic brand objectives and supporting the development of marketing plans through the planning, coordination and implementation of marketing programs on behalf of client-side customers. Account managers ensure campaigns are implemented on time and within budget. An account supervisor provides expertise on program strategy and oversees program execution. Account directors often have new business development responsibilities as well.

Brand/Content Strategist

A brand or content strategist provides business and marketing strategy to ensure the creation of consistent, powerful brand messages and experiences relevant to a client’s target audience(s). Responsibilities include developing positioning recommendations, defining brand personality and guiding market research and analysis.

Business Owner

The owner, partner or principal of a business holds an equity position AND has major business responsibility for a business with employees.

Freelancer

A freelancer is a self-employed design professional with no employees who works directly for client companies.

Communications Manager/Director

A communications manager or director develops and manages the marketing and/or communications strategy, planning and execution for a company, product or service, integrating activities with product or service managers and guiding the research and analysis of market data. A marketing manager may also be responsible for advertising, promotions, events, communications and social media, as well as integration with public relations.

Community/Social Media Manager

A community or social media manager is responsible for the social media position of a brand, from passive monitoring to direct customer interaction. Strategy, planning, communication and analysis are the primary areas of activity. A community manager is embedded in social media communities and is an expert with the various tools and interfaces. They must have exceptional communication, writing and judgment skills, and are responsible for driving consumer engagement within the various online social networks.

Content Editor/Manager

A content editor or manager works to ensure the creation of content that supports meaningful, interactive, online experiences. Responsibilities cover every aspect of content, including design, development, analysis, presentation, measurement, evaluation, production, management and governance. Work may include gathering information to enhance the value of the site, working with marketing and graphic designers to ensure consistency and gathering user feedback for website improvement and enhancements.

Copywriter/Editor

A copywriter writes, edits and proofs promotional or publicity copy for print or electronic publications. At higher levels, copywriters are often responsible for strategic and conceptual development of messages and stories.

Creative/Design Director

A creative director or design director is the creative head of a design firm, advertising agency or in-house design department. In all of these areas, key responsibilities can include the development of graphic design, advertising, communication and industrial design.

Design/Creative Services Manager

A design or creative services manager manages the creative staff, evaluates its work and ensures that projects meet the requirements of their design brief, are completed on time and within budget. A design manager may work in a corporation and manage the selection and hiring of external creative firms and oversee any projects affiliated with their services.

Design Educator

Design educators transmit their skills and knowledge to students in post-secondary design programs. They implement effective educational strategies through course and curriculum development, assessment methods, course management and act as a liaison with industry.

Front-end Developer

A front-end developer develops web, mobile and applications with a focus on HTML5, CSS and JavaScript. Able to integrate with back-end systems, APIs and SDKs to create rich, data-driven behaviours.

Graphic Designer

A graphic designer is responsible for the design of graphic applications such as collateral material, environmental graphics, books and magazines, corporate identity and branding, film titling and websites, from concept to completion.

Intermediate Graphic Designer

An intermediate graphic designer is responsible for the design of graphic applications such as collateral material, environmental graphics, books and magazines, corporate identity and branding, film titling and websites, from concept to completion.

Production Manager

A production manager is responsible for managing the process (bids, scheduling, production and delivery) of producing design projects, from concept through production, including photography, separations, press work as well as digital production.

Project Coordinator/Manager

A production manager is responsible for coordinating or managing the process (bids, scheduling production and delivery) of producing design projects, from concept through production, including photography, separations, press work as well as digital production.

Senior Graphic Designer

The senior graphic designer is responsible for the design of solutions from concept to completion. In some firms, a senior designer directs the work of one or more junior designers, who generate comps and create layouts and final art. In some cases, senior designers do not manage staff, but are designated “senior” because of their authority in design decision-making.

User Experience/User Interface Designer

A user experience or user interface designer is responsible for designing websites and applications that support user-centred design principles. They understand best practices in interface development to support how users behave. Working in tandem with UX/UI developers, the designer requires insight into information architecture, interaction and interface design, and the design process.