Account Manager / Director
An account manager or director works to achieve clients’ strategic brand objectives and supports the development of marketing plans through the strategy, planning, coordination and implementation of marketing programs on behalf of client-side customers.
The art director establishes the conceptual and stylistic direction for all design staff and orchestrates their work, as well as the work of production artists, photographers, illustrators, prepress technicians, printers and anyone else who is involved in the development of a project. The art director generally selects vendors and, if there isn’t a creative director on staff, has final creative authority.
Brand / Content Strategist
A brand or content strategist provides business and marketing strategy to ensure the creation of consistent, powerful brand messages and experiences relevant to a client’s target audience(s). Responsibilities include developing positioning recommendations, defining brand personality and guiding market research and analysis.
A brand manager is tasked with planning, developing and directing marketing efforts to increase the value and performance of a specific brand, service or product. A Brand Manager ensures the creation of consistent, powerful brand messages and experiences relevant to a client’s target audience(s) and focuses on developing a brand’s profit and loss performance, image and positioning compared to competitors.
The owner, partner or principal of a business holds an equity position AND has major business responsibility for a business with employees.
Communications / Marketing Manager
A communications or marketing manager develops and manages the marketing and/or communications strategy, planning and execution for a company, product or service, integrating activities with product or service managers and guiding the research and analysis of market data. A marketing manager may also be responsible for advertising, promotions, events, communications and social media, as well as integration with public relations.
Community / Social Media Manager
A community or social media manager manages the social media position of a brand, from passive monitoring to direct customer interaction. Strategy, planning, communication and analysis are the primary areas of activity.
Content Editor / Manager
A content editor or manager ensures the creation of content that supports meaningful, interactive experiences. Responsibilities include gathering information to enhance the value of a site, working with marketing and graphic designers to ensure consistency and gathering user feedback for website improvement and enhancements.
Copywriter / Editor
A copywriter or copy-editor writes, edits and proofs editorial, promotional or publicity copy for print and/or electronic publications. At higher levels, they are often responsible for strategic and conceptual development of messages and stories.
Creative / Design Director
A creative director or design director is the creative head of a design firm, advertising agency or in-house design department. In all of these areas, key responsibilities can include the development of graphic design, advertising, communication and industrial design.
Design / Creative Services Manager
A design or creative services manager manages the creative staff, evaluates its work and ensures that projects meet the requirements of their design brief, are completed on time and within budget. A design manager may work in a corporation and manage the selection and hiring of external creative firms and oversee any projects affiliated with their services.
Design educators transmit their skills and knowledge to students in post-secondary design programs. They implement effective educational strategies through course and curriculum development, assessment methods, course management and act as a liaison with industry.
A graphic designer is responsible for the design of graphic applications such as collateral material, environmental graphics, books and magazines, corporate identity and branding, film titling and websites, from concept to completion.
A production manager is responsible for managing the process (bids, scheduling, production and delivery) of producing design projects, from concept through production, including photography, separations, press work as well as digital production.
Project Coordinator / Manager
A project coordinator or manager organizes teams and ensures adherence to budget, schedule, content and design of print and/or digital projects. Responsibilities may include coordinating all production elements, including content, design and development. May also act as primary production contact for account or project team members, or provide direct client service.
Senior Graphic Designer
The senior graphic designer is responsible for the design of solutions from concept to completion. In some firms, a senior designer directs the work of one or more junior designers, who generate comps and create layouts and final art. In some cases, senior designers do not manage staff, but are designated “senior” because of their authority in design decision-making.
A solo designer is a self-employed design professional with no employees who works directly for client companies.
User Experience / User Interface Designer
A user experience or user interface designer is responsible for designing websites and applications that support user-centred design principles. They understand best practices in interface development to support how users behave. Working in tandem with UX/UI developers, the designer requires insight into information architecture, interaction and interface design, and the design process.